The Max Reddick Experience

The infamous 1988 Willie Horton political ad 

President George H.W. Bush’s infamous “Willie Horton” ad (attacking Democratic candidate Michael Dukakis) became the very definition of a negative election ad. It relied on a scary tale about a black prison inmate — and defined the debate about race and political attack ads for a generation. Tellingly, it made race a dangerous issue for candidates to address in ads.

Read more: http://www.businessinsider.com/20-ads-that-changed-how-we-think-about-race-in-america-2013-2?op=1#ixzz2LV3bRP89

Notes

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